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Google scores most effective TV ad with Dear Sophie

[news]Wed, Nov 9 2011 8:52:38 PST by Vanessa Riley filed under news

According to new results from Ace Metrix, an authority in TV advertising effectiveness, the top effective website TV ad in 2011 so far was Dear Sophie by Google, promoting the Chrome browser. In fact, 5 of the top 10 ads are by Google. ''Google, who two years ago never advertised on television, has truly emerged as a major brand marketer this year, introducing high-impact spots delivered at low frequency that last longer than the average 30-second ad.'' according to Peter Daboll, CEO of the firm. In contrast, Bing had 3 ads in the top 10 most effective TV ads, while Go Daddy surprisingly aired the most ads that got poor ratings.


Sean PalmerWed, Nov 9 2011 9:45:49 PST
So how come it's against Google's ToS to actually make an account before you're of legal age??
MartinWed, Nov 9 2011 10:22:15 PST
He obviously wasn't sending these things directly to her, he said that he intended to share it with her when she was older. Good try with the pointed question though. I'm sure some people who are as oblivious as yourself will think you've made a valid point.
alexWed, Nov 9 2011 10:29:56 PST
^ unnecessary
Er, Martin....Wed, Nov 9 2011 10:42:10 PST
The reason for Mr. Palmer's comment stems from the problem that a father wanted to make an account for his daughter, and was unable to make an account since her birthday placed her as a minor.
Peter WangWed, Nov 9 2011 11:33:44 PST
Mr. Lee made the account for himself. I'm sure he will comply with Google's ToS and give the account to his daughter when she is of the required age. And now I will place the closing pedantic tag on this thread. (/pendant)
BrianWed, Nov 9 2011 12:10:57 PST
Since your closing tag is misspelled, I can still be pedantic and point out things like misspellings. Okay. (/pedant)
EliWed, Nov 9 2011 12:14:16 PST
The only reason it's against Google's ToS to create accounts for kids in the first place is because of an outdated piece of legislation called COPPA that was designed to protect kids from invasive marketing. I'm sure Google would be glad to let parents create accounts for their kids if they weren't afraid of breaking the law.
mikeWed, Nov 9 2011 14:24:02 PST
this totally makes me cry!
TommyWed, Nov 9 2011 17:06:51 PST
''Start giving us your child's personal information as soon as they are born. It will make it easier for us to sell that information to advertisers in the future.'' This advertisement is terrifying.

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